Parks Associates: More Than 20% Of US Broadband Households Use An Antenna To Access Local Over-The-Air Broadcasts
Parks Associates Addresses the Future of Video Distribution at the Pay TV Show in Analyst Roundtable and Session Featuring Executives from Starry, T-Mobile, Verizon, and Viacom
New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.…