Browsing Tag

OTT video services

Parks Associates: More Than 20% Of US Broadband Households Use An Antenna To Access Local Over-The-Air Broadcasts

Parks Associates Addresses the Future of Video Distribution at the Pay TV Show in Analyst Roundtable and Session Featuring Executives from Starry, T-Mobile, Verizon, and Viacom New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.…

Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV

Consumer Study Addresses Content Consumption Among Today's Connected Consumers Parks Associates research finds OTT video services have transitioned back into the home's living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among US broadband households, with 55% selecting this among their top two favorite leisure…