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outcome-based model

Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing

Newly Created Role Advances the Independent Media Agency’s Data-First Approach to Buying In a move that underscores its commitment to channel neutral, data-driven buying, independent media agency Crossmedia Inc. (XM) has named Matt Bayer to the newly created position of head of integrated media sourcing. Bayer will be the centralized leader across all the agency’s media activations. Reporting directly to Crossmedia U.S. Co-Founder and CEO Kamran Asghar, his responsibilities span the agency planning and buying teams. He…