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Over Personalization

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…