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Pacific Data Partners

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink to deliver the full gamut of people-based capabilities to the world’s largest B2B marketers. IdentityLink allows marketers to create…