PacketZoom Unveils Retail App Performance Index for Better Customer Engagement
PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions.
CMOs are increasingly leveraging the power of mobile app to drive customer engagement in a more meaningful manner. For marketers who are yet to acknowledge the power of mobile app messaging and advertising, 2017 could turn out to be a major tearjerker for them. Despite advancements in predictive and customer behavior analytics, not many martech companies can help CMOs…