Paid Advertising

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

Online business is more crowded and competitive than ever. Digicrown is a dynamic new force that helps clients stay ahead of the pack and raise their bottom line Businesses who are active online have found themselves in circumstances that were difficult to predict. The coronavirus has created an environment where there's more people at home than ever and ordering online on one hand, but on the other, competition is likely to be hitting new peaks in numbers as well. Fortunately, help is out there for those who know where…

Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging. Marketing Technology News: iconectiv Appoints…

Local Vegas Web and Software Agency Joins Forces With Fast Rising Web Platform Las Vegas-based software design and digital marketing agency Adlava has announced that they’re an official Webflow partner. Webflow is a platform to design, build, and launch websites without the need for heavy backend development. As an official partner, Adlava has special access to the creators behind the tool and gets immediate updates on new features and resources. Marketing Technology News: Facebook Apps Created 3 Million Jobs;…

For enterprises, SEO is big business, and for good reason. Organic internet searches can deliver more than half of the traffic to a business’ website, and SEO is, therefore, a key component of getting to the top of those search results lists. And the game is changing too, for Google has made a host of changes to the way that it ranks pages, with the old rules now obsolete in terms of how you improve those rankings. At an enterprise level, businesses are spending on average more than $20,000 per month on SEO activities,…

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such as paid search advertising or social media. The Power Of Email What makes an email such a powerful tool in the hands of marketers and sales reps? Email is one of the few marketing channels that do not depend on a third…