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Paid Search Ads

Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results

People Click on Search Ads That Directly Respond to Their Search Queries, Especially on Google. Businesses Can Use PPC Advertising Data to Optimize Their Search Marketing Strategies Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search…