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Paul Sternhell

ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data ownerIQ, the leader in second-party, transparent data solutions, announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and…