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PC World

Why Will RCS Messaging Be More Effective Than Apps

Businesses across industries are always looking for new ways to effectively communicate and engage with customers via a mobile device. Over the last few years, many businesses relied on their own branded app as a way to conduct this type of communication with customers. However, there is recent evidence that a growing number of consumers are beginning to eliminate apps from their phones, with fewer app downloads and lower app engagement. According to an article in PC World, app downloads decreased more than 20% last year,…