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Peggy Chen

SDL Calls On Brands to Rethink Global Content Strategies as the Future of Content Becomes Autonomous

SDL's Enabling the Future of Content Report Offers Insights on How To Create, Translate and Deliver Content Across Tomorrow's Content Supply Chain SDL , a global leader in content creation, translation and delivery, calls on brands to rethink current content strategies, and prepare for a digital future where content supply chains are autonomous, machine-first and human optimized, for greater impact with worldwide audiences, across any language and device. Companies are struggling to handle the growing volume and…

Independent Consulting Study Reveals That Content Supply Chain Challenges Obstruct Customer Continuity

Study Highlights Impact on Companies’ Top Business Objectives and Provides Key Recommendations to Follow SDL, a global leader in content creation, translation, management and delivery, announces the results of a Forrester Consulting study, highlighting that only a third of companies (30%) believe their customer’s journey is completely continuous, and the critical role of content in delivering continuous digital experiences. According to the November 2018 study, ‘Today’s Content Supply Chains Prevent Continuous…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…