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Pelmorex Data Solutions

PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…