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PenskeMedia Launches Variety Intelligence Platform (VIP)

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…