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people-based identification

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…