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Periscope

Periscope By McKinsey Named in Five Gartner Hype Cycle Reports

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, announced that it has been listed in five recent Gartner Hype Cycle reports, including 'Hype Cycle for Consumer Goods, 2018' (Ellen S Eichhorn, 23 July 2018) and 'Hype Cycle for Retail Technologies' (Robert Hetu, 25 July 2018). Added to these, Periscope By McKinsey was also named in Gartner's 'Hype Cycle for Digital Commerce, 2018' (Mike Lowndes, 25 July 2018), 'Hype Cycle for CRM…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

Periscope Data and Amazon Web Services Collaborate to Streamline, Simplify Analytics Workflow

Periscope Data Achieves Advanced Tier Status in the AWS Partner Network; Further Integrates Amazon Redshift with Platform for Data Teams Periscope Data, the world's first software platform built to address the complete analytics lifecycle, announced an expansion of its collaboration with Amazon Web Services (AWS) to help streamline the analytics workflows of data teams. Periscope Data will now be recognized as an Advanced Tier Partner in the AWS Partner Network (APN) for recognition of its overall business investment on…

Black Friday 2017 Shopping Report: Consumer Sentiment is Riding High

Research from Periscope By McKinsey says 44% Of US, And 81% Of UK Shoppers Plan To Go Bargain Hunting Online And In Stores On Black Friday 2017 Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, announced the findings of research that it carried out during October 2017 on consumer sentiment towards Black Friday 2017, the categories they will shop in, and how. As the findings of Black Friday 2017…