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personalised advertising

Adform’s Proven First-Party ID Solution is Ready to Solve the Cookie Problem

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with a proven product that’s ready to use now Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalised advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all…