Browsing Tag

personalization platform

Redpoint’s Cloud-based Personalization Platform Powers Aubuchon Hardware’s Next-Gen Marketing Vision

Despite Challenging 2020, Independent Retailer Drives Growth With Customer Engagement Innovation Aubuchon Hardware, a family owned chain of independent hardware stores has embraced Redpoint Global’s rgOne solution to deliver a single view of customer data, driving expanded digital engagement and customer loyalty with an increasingly personalized customer experience. Aubuchon, with more than 100 stores across New England and upstate New York, has partnered with Redpoint since 2018 to bring all customer data into a…

Kameleoon Delivers ROI of 291% and $5.8 Million in Benefits to Enterprise Organizations According to New Total Economic Impact Study

Study conducted by an independent research firm confirms that Kameleoon's testing and personalization platform improves conversion rates, increases cross-sell and reduces campaign costs Kameleoon released a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting, which highlights that enterprise organizations that deploy its AI-driven experimentation and personalization platform benefit from a three-year ROI of 291% and payback in under three months. The study, titled The Total Economic…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…