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Personalization Technologies

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…