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personalized web experiences

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…