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PFSweb

LiveArea Names New SVP of Global Experience and Innovation

LiveArea, a global customer experience, and commerce agency and a business unit of PFSweb, announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation. Fiske brings an accomplished career in design and customer experience transformation to LiveArea. Previously, he served as Group Vice President at Publicis Sapient where he spent more than 10 years. He has a long track record of driving new business growth and piloting innovation for leading brands, combining the power of…

LiveArea Expands into Europe’s Benelux and DACH Regions

 LiveArea, a global customer experience, and commerce agency and business unit of PFSweb, Inc., has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions where the agency will build upon existing client relationships and technology partnerships to grow its European presence. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce The regional focus will be led by Walther Bakker, newly appointed sales director of…

PFSweb Continues Distribution Footprint Expansion with New Fulfillment Center in Belgium

PFSweb, Inc., a global commerce services company, is opening an additional fulfillment distribution center in Liège, Belgium. As a part of its operations business unit, PFS, the company operates multiple fulfillment centers to support its operations across the world. The new facility in Belgium expands the PFS global fulfillment center footprint to nine facilities. Marketing Technology News: Okera Introduces Integration With Collibra Platform Similar to the new PFS facility in the Dallas area announced in August, this…

Crocs’ Jibbitz (TM) Charm Personalizer Powers Sales with Digital Commerce Experience Delivered by LiveArea

With the launch of Crocs’ award-winning Jibbitz Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea, a leading global customer experience and commerce services provider and business unit of PFSweb, Inc.. An interactive tool integrated into Crocs’ Salesforce Commerce Cloud platform, the digital customizer is attributed to an 18% increase in average order value and a double-digit rise in UPT (units per transaction) for those…