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CyberAgent Launches “PFX LIVE,” Supply-Side Platform Specialized in Monetizing Live Streaming Services

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming…