Browsing Tag

Phil Stelter

SYZYGY Awarded IAB Gold Standard 1.1

Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in the Support category and second in the world in the Buyers category to receive the certification. The IAB created a ‘Gold Standard for Digital Advertising’ to combat the billions in ad budgets lost in the failure to focus on positive experiences for real customers and appropriate content for brands. The standard has three simple aims: to reduce ad fraud, to improve digital advertising experience…