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Pied Piper

BMW Auto Dealers Ranked #1 for Responding to Website Customers Reports Pied Piper PSI

Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first BMW auto dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring,…