Browsing Tag

place-based advertising

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…