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Plan Metrix

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the Launch of Plan Metrix Multi-Platform in December 2018, New Data from Comscore and Vividata Provides Advertisers Ability to Identify and Reach Online Consumers Based on Their Interests, Attitudes and Behaviors Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform…