Browsing Tag

Plato Platform

Talon Outdoor’s Plato Platform Now Offers Precision Out of Home Campaign Planning for Companies in Regulated Categories

Plato ensures that all OOH buys and creative content are compliant with advertising regulations and laws for regulated categories Talon Outdoor, a leading independent Out of Home (OOH) media specialist, announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. In addition…