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Playturbo

Mintegral Launches Playable Ad Creative Platform Playturbo

Leading mobile interactive advertising platform Mintegral and its in-house creative studio Mindworks announced the launch of Playturbo. This playable ad creative platform allows advertisers to customize their playable ads with significant flexibility What are playable ads and how do they benefit advertisers? A playable ad is essentially a mini-game where users get to experience the gameplay and core features of the source game, in an ad experience that can range from 10 to 30 seconds before being given the option to…