Browsing Tag

POKKT

POKKT Brings CastingAsia to India, One of Asia’s Biggest Influencer Marketing Platforms

AnyMind Group, a technology company in the marketing, entertainment, HR, and direct-to-consumer (D2C) industries, has announced the launch of influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. CastingAsia is a full-stack influencer management platform, that is paired with CastingAsia Creators Network, one of the largest influencers and creators’ networks in Asia. The influencer marketing platform will be rolled out in India by AnyMind Group’s Indian outfit — POKKT, a leading in-app…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…