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Popular Pays

Griffin Caprio Joins Popular Pays as Chief Product Officer

Popular Pays, the leading platform for agile advertising, is thrilled to welcome Griffin Caprio as their first Chief Product Officer. While overseeing both product and engineering, Caprio is charged with realizing the vision of Popular Pays' platform and delivering the modern advertising solution for marketers. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Griffin is an experienced executive with over twelve years leading engineering and product teams as the chief product and…

Sierra Hinson Joins Popular Pays As Chief Financial Officer

Popular Pays, the leading platform for agile advertising, is excited to welcome Sierra Hinson as their first Chief Financial Officer to steer the organization through a period of growth and expansion. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Sierra is a digital media and marketing veteran who brings over a decade of experience leading Business Operations. Most recently, she served as CFO of Signal, a Customer Intelligence Platform, where she…

Popular Pays Announces New Shopify Integration

Popular Pays, a leading influencer marketing and content creation platform is excited to announce their integration with eCommerce software solution, Shopify. Shopify is the leading omni-channel commerce platform that enables business owners to design, run, and manage their store's sales channels ranging from web, mobile, social media, marketplaces, and brick-and-mortar.  Shopify currently powers over a million businesses in approximately 175 countries. Marketing Technology News: Validity Announces Expansion of…

Marketing Veteran & Innovator Rishad Tobaccowala Joins Popular Pays Advisory Board

Popular Pays, a leading influencer marketing & content creation platform, is excited to announce that Rishad Tobaccowala has joined their advisory board. Throughout his 40 year tenure in advertising, Rishad has been a leader in next-generation trends and technology. Most notably, he founded Starcom IP and Giant Step, led innovation at VivaKi, helped launch SMG Search, Denuo, and Play, and ultimately served as Chief Growth Officer and Chief Strategist of Publicis Groupe, the world's third largest communication firm…

Popular Pays Leads Industry by Unveiling “TikTok Search”

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…

Popular Pays Announces Partner Program and Collaboration with Group RFZ

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

Popular Pays Announces Partner Program and Collaboration with Group RFZ

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty

Pinterest's Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content. Advertisers can now work with seven new Creative PMPs - Popular Pays, …