Browsing Tag

PossibleNow

New Survey Shows +26% Increase in Businesses Collecting Consent From 2018 To 2019, Indicators Point To Gap In Compliance Knowledge

PossibleNOW Survey Shows Many Companies Have Increased Consent Collection, Yet Lack Understanding of Regulations that Govern Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the results of its latest survey, showing a +26% increase in businesses utilizing consent collection from 2018 to 2019. Last year, just 38% of companies reported collecting consumer consent. Another 31% reported they weren’t sure if they were collecting this information. This year, 64%…

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion. Many will miss out on this slice of the retail pie if they don’t listen to their customers preference for receiving e-mail marketing and other communications. A recent survey from PossibleNOW, the leading provider of enterprise consent and…

PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

PossibleNOW Survey Shows Majority of Companies Losing Customers from Insufficient Customer Consent Management Systems

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced new results of a survey on customer communications consent, which shows many companies still are not properly implementing consent strategies for their organizations and it is costing them customers and lost revenue. Sixty-one percent of companies surveyed said they are either not actively collecting customer consent data,…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…

New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations

Customer Consent & Preference Management Are Key to Building Trustworthy Relationships PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR Era”, a thorough look at what companies and enterprises need to do to secure customer consent and trust through preference management given the new GDPR regulations. The General Data Protection Regulation (GDPR) is a regulation in…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…