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Posterscope

Posterscope Launches Proprietary OOH Trading Platform ECOS NOW to Enable Real-Time Planning, Purchasing and Activation of Digital OOH…

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. ECOS NOW will allow advertisers to purchase their optimal campaign solution but only when it is going to perform the most strongly, based on the specific data that will have most impact. For example, a…