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Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…