Browsing Tag

PowerChord

PowerChord Announces 75K Sales Leads for Global Brands in 2020

Leading lead management and distribution platform drives customer sales growth amidst COVID-19, driving leads for 25 global brands and 3,500 local dealers PowerChord —a leading technology and marketing company representing multi-location, dealer-distributed brands— announces its more than 75,000 leads for 25 global brands and 3,500 local dealer customers throughout 2020. Leveraging its proprietary SaaS platform and localized digital marketing services, PowerChord’s customers saw a 254 percent increase in lead generation…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Brands that Realize the Potential of Augmented Reality

I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be found at the end of a rainbow or in an episode of The Jetsons. Now, it has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience. Perhaps the most amazing opportunity AR presents is that it allows us to evaluate products as if they were right in front of us. Gone are the days of wondering… Will this dining room set fit in the corner…

Not Another Social Media Network

Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in it? Take a picture and Google will show you a slew of pictures of top-rated recipes with potatoes. I mean… if the buyer journey has become that easy, count me in. With that capability, I no longer have to search — which just fuels my growing…