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powerful marketing tool

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…