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PublicRelay and PR News Survey Highlights Critical Deficiencies in Media Data

Survey of Communication Leaders Reveals Lack of Confidence and Absence of Insightful Data PublicRelay, in partnership with PR News, released the results of the study ‘The State of Data-Driven Communications Strategies,’ which surveyed corporate communications professionals at both Vice President/CCO and director levels to identify how they perceive metrics and the role data is playing in their communications strategies. The study found that, when asked how prepared they are with data to make actionable decisions, nearly …