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Pre-Bid Optimization

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…