Browsing Tag

Pre-roll Ads

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

Ogilvy Report Reveals 7 Surprising Lessons from Established Online Video Viewers

A New Way Of Thinking Is Required To Engage With Deeply Established Online Video Viewers Ogilvy, one of the largest marketing communications companies in the world has partnered with online news, talk and entertainment leader, The Young Turks (TYT) on a study to determine how established audiences consume online video content and advertising. The report titled 7 Lessons from Established Online Video Viewers reveals seven surprising lessons that challenge accepted norms of online marketing, and illuminates a path…