Lotame Unveils ‘Precision Audiences’ for Quality Audience Segmentation and Insights
As Barriers to Transparency and Accuracy in Digital Advertising Continue to Grow, Lotame's Precision Audiences Promises to Deliver Quality-Validated Audience Segments and Insights to Its Global Customers
Leading DMP and a Top-150 company on our MarTech RADAR, Lotame, has announced the launch of “Precision Audiences.” These proprietary and validated on-target demographic audience segments exceed industry benchmarks and are now available in more than 20 countries worldwide.
In a recent interview, Omar Abdala, Chief…