Tag: Precision targeting
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The Streaming Ad Boom Is Just Getting Started

Analytics Ally Appelbaum - November 11, 2025

Why CTV is Still Underutilized as a Full-Funnel Channel—and How That’s Changing

AI/ML George Castrissiades - June 26, 2025

MarTech’s Silent Revolution: Why AI-powered Micro-decisions Matter More Than Big Campaigns

AI/ML MTS Staff Writer - April 21, 2025

The Challenges of Programmatic Advertising

Customer Experience Management MTS Staff Writer - November 18, 2024

Advertising on OTT Platforms: Strategies Brands should Adopt to Succeed

Content MTS Staff Writer - September 26, 2024

Evidnt integrates their Audience Targeting with The Trade Desk

Native & Programmatic Advertising PRNewswire - September 17, 2024

The Future of Programmatic Advertising and AI’s Role in Automating Ad buying

AI/ML MTS Staff Writer - August 29, 2024

How Accountability is the Key to Consumer Respect and Successful Addressable Campaigns

Content Stephen Magli - April 24, 2024

Digital Signage: The Game-Changing Tool for Marketers and CMOs

AI/ML Jill Mareck - March 19, 2024

Unlock the Potential of CTV to Engage New Customers

Analytics Jeff Broth - February 22, 2023

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