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Preston Kelly

Preston Kelly’s “Good Brands Index” Reveals How Brands with Purpose, Personality and Performance Experience Marketplace Success

Advertising Agency Preston Kelly Launched Annual Study as Part of New “Good Wins” Positioning The results are in! As part of its “Good Wins” agency repositioning this year, Preston Kelly commissioned a nationwide, quantitative study called the Good Brands Index to better understand how consumers themselves define a “good brand,” how they judge one brand versus another, and what actually matters most to them when making purchase decisions. “The power of this tool is the ability to pinpoint exactly what it is a brand is…