Browsing Tag

Preventing Fraud

In-App Fraud: The Nuances to Know

Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much as 800 percent. That’s a shocking number on the surface, but when you dig a little deeper, it makes sense. After all, fraudsters follow the money, and these days, more and more of the money is going to in-app advertising. In the U.S., mobile now accounts for more than 60 percent of digital and video ad revenue, and that share continues to grow. In particular, global app installation expenditures are expected to grow…