Browsing Tag

Primers

Top Instagram Advertising Tools for Food Businesses

Instagram has become a powerful tool for businesses. Even more so for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, as per The Independent, millennials, each year spend an average of five days browsing food on Instagram. Thirty percent cite to avoid a restaurant with a weak Instagram presence. All in all, this makes Instagram a valuable asset for small and local food businesses, which, they must master.  Let’s see what are the different tools they can use to leave a strong…

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…