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prioritizing mobile

Gartner Says US Insurance Brands Underperform in Digital, Despite Customers’ Growing Willingness to Provide Data

Report Ranks Digital Performance of 54 Brands, With Almost Two-Thirds Ranked Average or Below According to new research from Gartner, Inc., US insurance brands are decreasing investment across desktop sites, digital marketing and social media, and prioritizing mobile, but are falling behind in providing a more holistic digital experience for customers, despite their growing willingness to provide data and shop online. New research from Gartner shows US #insurance brands underperform in #digital, with almost 2/3 ranking…