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MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…