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Privacy-Friendly Data

RevTrax Launches Privacy-Friendly Data Services to Help Brands Personalize Pricing & Promotion

Cutting-edge data science predicts purchase behavior while protecting consumer privacy RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Using data science, RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data…