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Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments

Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges the gap between data and decisions, announced the publicly available StartSmart program. With StartSmart, customers will go through an 8-week program of marketing strategy and tactics guidance leading to the launch of a cross-channel experience of their choice. While most data projects require well over a year or more to recognize value, Lytics’ step-by-step program helps marketers…