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How to Use PXM to Survive the Fourth Industrial Revolution

The Fourth Industrial Revolution has officially arrived. The term refers to the unprecedented interconnectivity between the physical, digital and biological worlds that has changed the way we live and shop. As a result of the Fourth Industrial Revolution, the e-commerce market has endured an intense period of diversification, channel proliferation and globalization over a short period of time. Now, success will be defined based on the ability to create value to a society that is already saturated with goods and services.…