Profit Margins

Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that would have paid a full price. 72% of promos never break even. And yet, most retailers keep cutting prices and, by extension, killing their margins. Meanwhile, advanced brick-and-mortar retail businesses are trying out sophisticated pricing analysis software to find a balance between the beneficial price of a Product and their Sales goals. Why…