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programmatic ad industry

Why Does the Programmatic Auction Type Matter

As buyers continue to push for greater transparency, greater attention is being focused on the programmatic buying process, particularly in regards to the auction mechanics. Full disclosure of the inventory being offered is crucial to transparency and the ads.txt initiative will push the industry further in this direction. Beyond verifying the authenticity of the inventory, how the auction is conducted is one of the other areas where greater transparency is needed. But why does the auction type matter and what can be done…