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Programmatic Advetising

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…