Programmatic Buying Platforms

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User Experience Cedato, the leading programmatic operating system for video, is announcing the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format provides marketers with a greater value from user-initiated impressions while publishers gain higher revenue for quality impressions. Currently, Cedato is a programmatic…